“In recent years, people are willing to invest a considerable amount of time to discover new products, research, seek opinions, and make comparisons before making a purchase decision. Therefore, Shopee provides data and consumer insights to help brands launch effective campaigns and deliver relevant and personalised experiences to their target consumers at the right place and time. Shopee has observed that many sellers find it difficult to develop marketing strategies that cater to new behaviours, because they lack the right insights. That’s why we stay committed to innovating to adapt to the changing needs of shoppers and businesses as the digital economy continues to evolve and mature.” Understanding the consumer purchasing mindsetĬonsumer journeys today are nonlinear and complex. “At Shopee, we want e-commerce to be accessible to everyone. Shopee offers an end-to-end shopping experience with our app so users can shop with ease from discovery to delivery, supported by our integrated logistics and payments,” he said. “Platforms are increasingly playing a vital role in the consumer journey, with shoppers coming online to browse, shop, and even be entertained. Not only has Singapore rolled out various initiatives for both startups and retailers to further encourage a brighter online retail industry, e-commerce platforms such as Shopee are also doing more to help local businesses scale and succeed online.Īt the recent Shopee Seller Summit 2022, Chua Kel Jin, Shopee Singapore’s Head of Business Development, elaborated on the blossoming e-commerce landscape and how platforms can help brands and sellers unlock new business opportunities. In particular, 2021 saw Singapore’s e-commerce market valuation at US$5.9 billion, with a projection to swell to US$10.7 billion in 2025. The promotion of digitalisation and increase in diverse payment methods have pivoted consumers towards a new wave of e-commerce, making Singapore home to approximately three million e-commerce users.

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